COLONIAL ELECTRIC SUPPLY COMPANY

Privacy Policy

Effective Date: [05/05/2026]
Last Updated: [05/05/2026]

1. Overview

Colonial Electric Supply Company (“Colonial Electric,” “we,” “us,” or “our”) is committed to protecting the privacy and security of the personal information of our website visitors, account holders, and customers. This Privacy Policy describes how we collect, use, disclose, and protect your information when you visit our website at [YOUR WEBSITE URL] (the “Site”) or use our related services (together with the Site, the “Services”).

By using our Services, you acknowledge and agree to the practices described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our Services.

This Privacy Policy applies to information collected through our Site and Services. It does not apply to information collected offline or through any other websites or services operated by third parties, which are governed by their own privacy policies.

2. Personal Information We Collect

We collect several categories of personal information from and about users of our Site and Services. “Personal Information” means information that uniquely identifies, relates to, describes, or is reasonably capable of being associated with or linked to you. The categories of Personal Information we may collect include:

Information You Provide to Us

• Contact Information – Your name, company name, mailing address, email address, and phone number, collected when you register for an account, submit an inquiry, or provide information through our Site.
• Account Information – Your username, password, and account preferences when you create or manage an account on our Site.
• Commercial Information – Information about your purchases, orders, transaction history, products or services you have shown interest in, and your account credit activity.
• Communication Information – Personal Information contained within your communications with us via email, telephone, or otherwise, including records of calls and chats with our representatives where permitted by applicable law.
• Payment Information – When we introduce online payment processing, we may collect financial information such as credit or debit card details through our third-party payment processor to facilitate transactions. We do not store full payment card information on our servers.

Information Collected Automatically

• Usage Information – When you use our Site, we may automatically record information including your Internet Protocol (IP) address, approximate geolocation, browser type, operating system, referring URLs, domain names associated with your internet service provider, pages viewed, and other information regarding your interaction with our Site.
• Device Information – Information about the device you use to access our Site, including hardware model, operating system version, and unique device identifiers.
• Cookies and Tracking Technologies – We use cookies, pixel tags, web beacons, and similar technologies to collect information about how our Site is used. See Section 6 (Cookies and Tracking Technologies) for more detail.

3. How We Collect Personal Information

•    Directly From You – We collect Personal Information that you provide to us directly, such as when you register for an account, place an order, contact us with questions, subscribe to our newsletter, or otherwise use our Services.

•    From Third Parties – We may receive Personal Information from third parties, including business partners, advertising networks, data analytics providers, and social media platforms.

•    Through Tracking Technologies – We use cookies and similar technologies to collect Personal Information automatically as you navigate our Site. See Section 6 for additional details.

4. How We Use Personal Information

To the extent permitted by applicable law, we use your Personal Information for the following purposes:

• To provide, maintain, and personalize our Services, including processing and fulfilling orders, maintaining your account, providing customer service, and verifying customer information.
• To process transactions and communicate with you regarding your orders, account activity, and requests.
• To send you marketing and promotional communications, including newsletters, special offers, surveys, and event invitations about our products and services that may be of interest to you. You may opt out of these communications at any time (see Section 8).
• To optimize, improve, and maintain our Site and Services, including understanding how users interact with our Site, troubleshooting problems, and conducting internal research and development.
• To conduct analytics and generate insights about the behavior and preferences of our users.
• To deliver interest-based advertising as described in Section 6.
• For legal, security, or safety reasons, including protecting our and our users’ safety, property, or rights; complying with legal requirements; enforcing our terms and policies; and detecting, preventing, and responding to security incidents, fraud, or illegal activity.
• As part of a corporate transaction, such as a merger, acquisition, sale of assets, or similar proceeding in which Personal Information is among the assets transferred.
• To fulfill any other purpose for which you provide your information, including purposes described at the time of collection or with your consent.

5. How We Disclose Personal Information

We may disclose aggregated or de-identified information about our users without restriction. We may disclose your Personal Information in the following circumstances:

•    Employees and Personnel – We may share Personal Information with our employees, contractors, and other personnel who need the information to perform their job functions and support our business operations.

•    Service Providers – We may disclose your Personal Information to trusted third-party service providers that support our business, including website hosting providers, data analytics providers, email service providers, and technology vendors. These service providers are contractually obligated to use your information only to perform services on our behalf.

•    Payment Processors – When online payment processing becomes available, your payment information will be collected and processed by our third-party payment processor. We encourage you to review their privacy policy to understand how they handle your information.

•    Advertising and Analytics Partners – We may share or make available limited Personal Information (such as IP address, device identifiers, and browsing behavior) with advertising networks and analytics providers to deliver interest-based advertising and measure the effectiveness of our marketing campaigns.

•    Business Partners – We may disclose Personal Information with trusted business partners, such as manufacturers or suppliers whose products or services may be of interest to you.

•    Legal Obligations and Safety – We may disclose Personal Information to a third party when we have a good faith belief that such disclosure is reasonably necessary to: (a) comply with applicable law, regulation, legal process, or enforceable governmental request; (b) enforce our agreements and policies; (c) detect, prevent, or respond to fraud, security incidents, or technical issues; or (d) protect the rights, property, or safety of Colonial Electric, our customers, or the public.

•    Corporate Transactions – We may disclose Personal Information to third parties in connection with a merger, acquisition, reorganization, bankruptcy, or other sale or transfer of some or all of our assets. Where legally required, we will provide you with notice prior to such disclosure.

•    With Your Consent – We may disclose Personal Information to third parties when you have explicitly requested or consented to such disclosure.

Colonial Electric does not sell your Personal Information in exchange for monetary consideration. However, certain data-sharing activities — such as allowing third-party cookies for interest-based advertising — may be considered a “sale” or “sharing” under some state privacy laws. See Section 9 for information about your rights to opt out of such activities.

6. Cookies and Tracking Technologies

We and our service providers use cookies, pixel tags, web beacons, and similar technologies to collect usage and browser information about how you use our Site. These technologies help us operate features of our Site, personalize your experience, analyze Site traffic, and understand which features are most popular.

Types of Technologies We Use

• Functional Cookies – These cookies are necessary for the Site to function properly and enable core features such as account login, shopping cart functionality, and session management.
• Performance and Analytics Cookies – We use analytics services, including Google Analytics, to help us understand how visitors interact with our Site. These services collect information such as pages visited, time spent on pages, and how users navigate the Site. To learn more about how Google uses data, visit Google’s Privacy Policy. You may opt out of Google Analytics by downloading the Google Analytics Opt-out Browser Add-on.
• Advertising and Targeting Cookies – We may allow third-party advertising partners to set cookies and similar technologies on our Site to deliver interest-based advertising. Interest-based advertising shows you ads based on your online activity across websites and devices over time.
• Pixel Tags and Web Beacons – We use pixel tags to track Site usage, understand navigation and purchasing patterns, and measure the effectiveness of our advertising.

Your Cookie Choices

You can manage your cookie preferences in the following ways:

• Adjust your browser settings to refuse all or some cookies, or to alert you when cookies are being set. Note that disabling cookies may affect the functionality of our Site.
• Opt out of interest-based advertising by visiting the opt-out pages of the National Advertising Initiative (networkadvertising.org) and the Digital Advertising Alliance (aboutads.info/choices).
• Review individual advertising platform settings for services such as Google, Meta, LinkedIn, and Microsoft to manage your ad preferences.

Do Not Track Signals

Our Site does not currently respond to “Do Not Track” browser signals. However, you may exercise your opt-out rights as described in Section 9 of this Privacy Policy.

7. Data Retention

We retain your Personal Information for as long as necessary to: (i) maintain our business relationship with you; (ii) fulfill the purposes described in this Privacy Policy; and (iii) comply with our legal obligations, resolve disputes, and enforce our agreements. When determining retention periods, we consider the nature and length of our relationship with you, our legal and regulatory obligations, and whether we have an ongoing business purpose for retaining the information.

8. Your Choices

Email and Marketing Communications

You may opt out of receiving marketing emails from us at any time by clicking the “unsubscribe” link included in our emails or by contacting us using the information in Section 14. Please note that even if you opt out of marketing communications, we may still send you transactional messages related to your account, orders, deliveries, and similar service-related communications.

Cookies and Tracking

You may disable cookies through your browser settings. You can also opt out of interest-based advertising through the industry self-regulatory programs described in Section 6. Please note that opting out of interest-based advertising does not mean you will stop seeing ads; rather, the ads you see may be less relevant to your interests.

Account Information

You may access and update certain account information by logging into your account on our Site. You may also contact us to request changes to your account information.

9. Your Privacy Rights

Depending on where you reside, you may have certain rights with respect to your Personal Information under applicable state data protection laws, including the laws of California, Virginia, Delaware, and other states. These rights may include:

•    Access – The right to request access to and obtain a copy of the Personal Information we hold about you.

•    Deletion – The right to request that we delete your Personal Information, subject to certain legal exceptions.

•    Correction – The right to request that we correct inaccuracies in your Personal Information.

•    Opt Out of Sale or Sharing – The right to opt out of the sale or sharing of your Personal Information for targeted advertising purposes.

•    Opt Out of Targeted Advertising – The right to opt out of the processing of your Personal Information for purposes of targeted advertising.

•    Non-Discrimination – You will not be discriminated against for exercising any of these rights.

To exercise any of these rights, please contact us using the information in Section 14. We will verify your identity before processing your request. If you designate an authorized agent to make a request on your behalf, we may require proof of written authorization or a power of attorney.

We endeavor to respond to requests within the time period required by applicable law. If we need additional time, we will inform you of the reason and extension period in writing. We do not charge a fee for processing privacy requests unless they are excessive or repetitive.

10. Additional Information for California Residents

This section provides additional information pursuant to the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act (“CCPA”).

In the preceding twelve months, we may have collected the following categories of Personal Information as defined under the CCPA: personal identifiers (such as name, address, email, and IP address); commercial information (such as purchase history); internet and electronic network activity information (such as browsing history and Site interactions); and geolocation data (such as IP-derived location).

While we do not sell Personal Information in exchange for monetary consideration, certain data-sharing activities — such as allowing third-party advertising cookies — may constitute a “sale” or “sharing” under the CCPA. You have the right to opt out of such activities by contacting us or using any “Do Not Sell or Share My Personal Information” link on our Site.

California Shine the Light – Under California Civil Code Section 1798.83, California residents with an existing business relationship with us may request information about our disclosure of certain categories of Personal Information to third parties for their direct marketing purposes. To make such a request, please contact us using the information in Section 14. This request may be made no more than once per calendar year.

11. How We Protect Your Information

We have implemented commercially reasonable technical, administrative, and physical safeguards designed to secure your Personal Information from accidental loss and unauthorized access, use, alteration, and disclosure. When you submit information through our Site, your data is encrypted during transmission using industry-standard protocols.

Despite these measures, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your Personal Information, we cannot guarantee its absolute security. Your use of our Services and provision of information to us is at your own risk.

Your account is protected by the password you use to access your online account, which should be kept confidential. We recommend choosing a strong, unique password and not sharing it with anyone.

12. Third-Party Websites and Social Media

Our Site may contain links to websites and services operated by third parties. We are not responsible for the privacy practices of these third-party websites and encourage you to review their privacy policies before providing them with any Personal Information. Any information you disclose to third parties will be governed by their respective privacy policies.

Our Site may also include social media features, such as links to our profiles on platforms like Facebook, Instagram, LinkedIn, and YouTube. Your interactions with these features are governed by the privacy policies of the respective social media platforms.

13. Children's Privacy

Our Services are not directed to individuals under the age of 16. We do not knowingly collect Personal Information from children under 16. If we learn that we have inadvertently collected Personal Information from a child under 16, we will promptly take steps to delete that information. If you believe we may have collected information from a child under 16, please contact us immediately using the information in Section 14.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Colonial Electric Supply Company

201 W. Church Rd

King of Prussia, PA 19406

Email: [email protected]

Phone: 877-312-8100

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. If we make material changes to how we handle your Personal Information, we will notify you by posting the updated Privacy Policy on our Site and updating the “Last Updated” date at the top of this page. Unless otherwise indicated, changes to this Privacy Policy will apply immediately upon posting. Your continued use of our Services after any changes constitutes your acceptance of the updated Privacy Policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information.